We believe in the bounty of nature and its ability to nourish minds & bodies. Our planet provides us with magic and we’re of the mind that everyone should be able to take full advantage of it. We’re rooting new rituals in old wisdoms and redefining beauty and skincare from a perspective of purity, self-care, wellness, and love. Sovi products are rich with a vibrant array of the highest quality of nature packed in skincare.
Sovi believes in keeping it as natural as possible – just as nature intended. We have gone the extra mile to carefully develop formulations that meet a 97% natural promise and are a real pleasure to use.
Our expert formulators were instructed to stay well away from skin unfriendly synthetic ingredients and only use carefully picked therapeutic naturals and amazing aromas. The results – formulations that are divine and a pleasure to enjoy.
Parabens are a common form of preservative used in many cosmetic and pharmaceutical products. However, in recent years, there has been a lot of controversy over the safety of them, so at Sovi we took the decision to avoid them altogether.
Sovi haircare stay far away from colourants. We stay as close to the natural ingredients as we can.
The use of microbeads in our products is a big no no for us, the environment and your skin!
We are all about kindness and would not dream of hurting a fly. We believe in treating animals with humanity and love so none of our products are tested on animals, and all the ingredients we use are carefully selected to fully comply with a fixed cut-off date policy.
We test on our friends, our family and ourselves – never on animals. And when we are happy to have come up with the best formulations, we send them to be independently safety assessed.